OUr STOrY
aBOUT PrIMaL SUPPLEMENTS
Primal Supplements was born out of a deep-rooted belief in the power of nature to fuel the body and mind. The brand's mission is simple yet profound: to help people achieve their health and fitness goals through natural supplementation.
We understand that in today’s world, balancing a healthy lifestyle with the demands of modern living can be challenging. That’s why we’ve made it our purpose to bridge the gap between ancient wisdom and modern science, offering products that work—plain and simple.
At the core of Primal Supplements lies a commitment to natural ingredients, particularly those derived from animal organs like liver, kidneys and heart, which have been revered for their nutritional benefits for centuries. By marrying these time-honored practices with cutting-edge technology, we create supplements that support an active, adventurous lifestyle.
Our products are designed for those who seek not just physical fitness but holistic well-being—a harmony of body, mind, and spirit.
Welcome to Primal Supplements, where nature meets nutrition. We invite you to join us on this journey of health, adventure, and discovery.
We take pride in being a force for good. Every step we take is measured not just by its impact on our customers, but also by its impact on the planet. We’re not afraid to challenge the status quo, to disrupt the norm, and to innovate in ways that make a real difference. But amidst all this, we never lose sight of one simple truth: what we create, we use ourselves. No hype, no fluff—just effective, no-nonsense supplements that are tested on us first.
Primal Supplements is more than just a brand; it’s a lifestyle. We speak to those who live life on the edge, who explore the unknown, and who push their limits—whether they’re athletes, adventurers, or enthusiasts of natural health. Our values reflect this spirit: playful in our approach, innovative in our methods, and always true to our commitment to authenticity and quality.
MEET THE BrOTHErS
THE FOUNDErS: MaX & FrEDDIE
Behind Primal Supplements are two brothers, Max and Freddie, whose lives have been shaped by a shared passion for adventure, fitness, and natural health. Their journey is as much a part of Primal Supplements as the products themselves, reflecting their personal experiences, values, and commitment to living life to the fullest.
Max and Freddie grew up in a family where nutrition was never taken lightly. Their father, a skilled butcher, instilled in them an appreciation for the importance of quality, natural foods from a young age. This early exposure to wholesome, nutrient-rich foods sparked their lifelong interest in health and wellness, setting the stage for what would later become Primal Supplements.
Max’s path took him across the globe, from the snow-capped peaks of the Swiss Alps to the sun-drenched beaches of Australia. As a professional skier and coach, Max constantly pushed his physical and mental limits, seeking out the best ways to maintain peak performance. His love for other extreme sports like downhill mountain biking and surfing only fueled this drive, leading him to explore natural supplementation as a means to stay sharp and ready for whatever challenge lay ahead. Complementing his athletic pursuits, Max became a certified Wim Hof Method instructor, a meditation and mindfulness guide, and a Buteyko (Oxygen Advantage) instructor—integrating breathwork and mental resilience techniques that align perfectly with the Primal Supplements ethos of natural, holistic health.
Freddie’s journey, while different in its pursuits, shared the same underlying passion for pushing boundaries. Before diving into the world of endurance sports and nutrition, Freddie honed his skills as a chef in Michelin-starred restaurants, where he developed a deep understanding of the relationship between food and health. His approach to wellness is holistic, combining the intensity of mountain biking and endurance sports with practices like yoga and biohacking—cutting-edge techniques aimed at optimising everything from gut health to mental clarity.
The brothers’ paths eventually converged back in England, where they decided to combine their experiences, knowledge, and passion into something greater—Primal Supplements. For Max and Freddie, this brand is more than a business; it’s the embodiment of everything they believe in. It’s about living a life that’s in sync with nature, challenging the status quo, and helping others achieve their own health and fitness goals through natural means.
Max and Freddie don’t just promote the Primal Supplements lifestyle—they live it. Every product is a reflection of their commitment to authenticity, innovation, and a healthy dose of fun. Whether you’re scaling mountains, running marathons, or simply striving for better health, the brothers are right there with you, using the same supplements they’ve meticulously crafted for themselves.
Together, Max and Freddie have built Primal Supplements into a brand that resonates with those who value natural health, adventure, and a no-nonsense approach to nutrition. Their story is woven into every product, every decision, and every step forward as they continue to push the boundaries of what’s possible.
Max and Freddie invite you to join them on this journey—where nature meets nutrition, and where every challenge is an opportunity to grow stronger, healthier, and more connected to the world around us.
